Innovation is the act or process of inventing or introducing something new, and it is more than just research. It is the need to be complemented by other elements in order to really become an innovation. Innovation or the 'turning of good ideas into competitive solutions for society' is an investment which only competitive industries are able to accommodate.
Sustainability, is the ability to be maintained, and needs to be kept alive without being overlooked. The triangle of sustainability acts on three pillars; economic, social and environmental. At Boyce Carbon we constantly fund research projects that lead to innovation; innovation to increase the life of our resources like water and air.
Innovation for sustainability works hand in hand, like the sun and water for the growth of nature.